Once you’ve created your social media content calendar, it’s time to begin posting on social media. If you want to win new audience members and satisfy your existing ones, consistently post things that will add value to your audience. You’re not just posting to post. Rather you’re trying to provide your audience with high-value information […]
Once you’ve optimized your social media profile, it’s time to map out how often you’ll be posting, as well as what you’ll be posting. Consider creating a social media calendar in which you map out what you will post each day during a given time period (week, month, year). This calendar will include what you’re […]
Make your profile as informative and attractive as possible. You want your profile to draw people in, not push them away. So how do you optimize your profile? Here are some specific recommendations. Select an easily identifiable username. Ideally, you want your username to be either your name or the name of your organization. In […]
Did you know… Facebook currently has over 2 billion daily active users. YouTube has almost 2 billion active users. Instagram has 1 billion. Twitter has approximately 330 million, LinkedIn has 303 million, and Pinterest has 250 million. Your current audience and potential audience members are DEFINITELY on at least one, if not more of these […]