Hashtags are words with the “#” symbol before them. For example, #MondayMotivation or #CrossfitLife. Hashtags are used as a way of grouping posts by subject. If you add a hashtag to a post, it will be grouped with all the other posts people have made using that hashtag. If you see a post with a […]
Category: How to Grow Using Social Media Series
Engage With Your Followers
The real power of social media is that it creates conversations between you and your followers. At least, it should create conversations. Conversations are the key to growing your audience through social media. It’s important to regularly, consistently engage with your followers. Respond to comments, answer questions, solve problems, and more. If you want to […]
Begin Posting On Social Media
Once you’ve created your social media content calendar, it’s time to begin posting on social media. If you want to win new audience members and satisfy your existing ones, consistently post things that will add value to your audience. You’re not just posting to post. Rather you’re trying to provide your audience with high-value information […]
Create A Posting Schedule
Once you’ve optimized your social media profile, it’s time to map out how often you’ll be posting, as well as what you’ll be posting. Consider creating a social media calendar in which you map out what you will post each day during a given time period (week, month, year). This calendar will include what you’re […]
How to optimize your social media profile
Make your profile as informative and attractive as possible. You want your profile to draw people in, not push them away. So how do you optimize your profile? Here are some specific recommendations. Select an easily identifiable username. Ideally, you want your username to be either your name or the name of your organization. In […]
The Power of Social Media
Did you know… Facebook currently has over 2 billion daily active users. YouTube has almost 2 billion active users. Instagram has 1 billion. Twitter has approximately 330 million, LinkedIn has 303 million, and Pinterest has 250 million. Your current audience and potential audience members are DEFINITELY on at least one, if not more of these […]